Youth Branding Being Revived BY PO2 through PR Agencies

The PR organization that has carried campaigns for Sony PlayStation and W Hotels has been employed by O2 to try and attract the youth to revive their brand.

O2 has employed John Doe on a ‘project to project basis’, however Ms. Nicola Green, the Director for O2 PR informed Mobile that they were anticipating on creating lasting relations with the firm.

The hiring would not in any way make any difference to O2’s relations with the Blue Rubicon company. Ms. Green affirmed that the company would still go on handling their more significant PR work.

She also said that they required building up plenty of connections and fun, ensuring that their message is carried across in a more conversational mode. She explained that they should ask themselves what they were doing differently than other, that they could be noticed. She went on to say that their talk with John Doe centered round what their brand was not having and how it could be rectified.

She also said that the company would be allotted specific assignments or services but that they would have to focus more on O2’s brand activities.

Ms. Green stated that they thought that the firm could be used to help them work with those who had as yet to get into the mainstream. They would not be considered as brand ambassadors in the conventional way. With O2 celebrating their 10 anniversary in 2w012, she stated that they would probably look at about ten people who can help them on various ventures for the coming ten years.

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