Isn’t the Sales Figure of Google Nexus One Superphone Not So ‘Super’?

Google was able to sell just 80,000 Nexus One smartphones in the first month of its availability, says a sales figure released by Flurry Analytics. This is too shallow when compared to the sales made by Apple iPhone in the initial days of its launch, during 2007.

Unlike the conventional norm to sell the mobile phone through a service provider company, Google chose the option to sell it directly to the customers through online. The sales figure proves that this strategy has not worked well, and hints Google that they should learn more about marketing a mobile handset to the consumers.

Flurry compares the sales of Nexus One with Apple iPhone 3GS and Motorola Droid. Shockingly, the figures reveal that, when the former made 80 times more sales than Nexus One in the first week of its launch, the latter did 12 times better sales.

Comparatively, Google Nexus One boasts of best features and enjoys the talk of being the best android phone launched yet. Peter Farago, Vice President of Marketing at Flurry believes that it is the extensive hype given to the phone that has pulled it down on sales sheet.

However, Google has neither revealed any sales figures, nor it commented on this low first month sales report by Flurry.

Google Nexus One, designed by HTC was launched on January 5th 2010. T-Mobile network carries it in US. Since its launch, this android mobile phone faced some device related issues, such as the ineffectiveness in connecting T-Mobile network and complaints about its touch-screen. It was also blamed for the poor customer service from Google.

Besides, it is interesting to note that Google has not spend much on advertising Nexus One, when the other manufactures have spend billions on the same. Perhaps, in one way or the other, all these may have contributed towards this low sales chart.

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