Google Integrates Click-to-Call Feature for Mobile Ads

Google, the search engine giant has integrated a new Click-to-Call feature in AdWords for mobile phones. This feature allows the users to make calls to the advertisers directly, by clicking on the displayed phone number in the advertisements. This is possible in any smartphones with integrated internet browser, including Android, iPhone and Web OS mobile phones.

To elaborate, the phone number of the advertised firm will be displayed on the top or the bottom of the search query page. In order to contact this firm, just tap on the displayed phone number with the fingers. This is highly useful, especially when the user needs to make reservations in places like restaurants, while on the move. Also, since the mobile web search is location based, the displayed results and their numbers will be of those places, which are near to the current location of the user.

Google Click-to-Call Feature for Mobile Ads brings advertisers closer to the clients. An advertiser can count the number of calls made from a particular ad, in the same way they track the clicks in the  websites. To enable this application, the advertisers need to set up a location extension and add the phone numbers to their AdWord account. For them, the cost for click-to-call in mobile phones is same as the cost for click-to-visit in websites. Particularly, the advertisers must ensure that they have chosen to run the ads on smartphones.

The release of Click-to-Call feature came after Google’s launch of ‘Location-based’ search and ‘Near Me Now’ feature. With this latest move, Google once again proves that they are determined to capture the mobile advertising market.

A Demonstration of Click-to-Call Feature in Mobile Ads:

Compare Mobile Phone Prices

BlackBerry Torch 9800

• 1000 Minutes
• Unlimited Texts
• 500 MB
• 24 Months

• £30.00/Month
• 

Sony Ericsson Xperia arc

• 600 Minutes
• 500 MB
• Unlimited Texts
• 24 Months

• £30.00/Month
• 

Samsung Galaxy S II

• 900 Minutes
• Unlimited Texts
• 500 MB

• £31.00/Month
• 

Comments