O2’s iPhone Monopoly Over???
August 7, 2009
Apple iPhone is the “apple of the eye” for most of the Mac-maniacs in the UK. O2 was enjoying this apple pie solely till the date. It was reported recently that few other operators are also interested in distributing iPhone in UK. It is sure that the Telefonica owned operator will not be happy to slice their magical pie into three equal pieces! According to the recent reports, it is made clear that the “exclusive deal” between Apple and O2 is going to end by October 9th this year.
Although, the distribution deal between Apple and O2 is valid till 2012, the privilege of being the sole operator who sells iPhone is only for a short span of two years. It was reported that T-Mobile and Orange are buying sim-free Apple iPhone 3G from the retailers to sell when they get a share of iPhone distribution. It is buzzed around that O2 will have to slice their delicacy with T-Mobile and Orange by coming October. Orange and T-Mobile are selling iPhones in other parts of Europe. However, it is heard that the exclusive deal on the latest Apple iPhone 3GS is still valid for O2.
It was also rumoured that T-Mobile is supplying iPhone to their high spending “selected customers” flouting the exclusive Apple and O2 agreement in the UK. However, T-Mobile has refused to comment on this info. Many of the existing O2 customers were not happy with the deals offered by the operator during the launch of the latest Apple iPhone 3GS. Since the Apple iPhone prices plummeted down with the release of 3GS, more number of people are going for iPhone 3G. Neck to neck competition can be expected from all the three vendors once the fresh distribution deal is signed in.
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